promotion |prəˈmō sh ən|
1 activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim : disease prevention and health promotion.
• the publicization of a product, organization, or venture so as to increase sales or public awareness.
• a publicity campaign for a particular product, organization, or venture : the paper is reaping the rewards of a series of promotions.
• [often as adj. ] ( promotions) the activity or business of organizing such publicity or campaigns : she's the promotions manager for the museum.
• a sporting event, esp. a series of boxing matches, staged for profit.
• Chemistry the action of promoting a catalyst.
2 the action of raising someone to a higher position or rank or the fact of being so raised: majors designated for promotion to lieutenant colonel | a promotion to divisional sales director.
• the transfer of a sports team to a higher division of a league : they won promotion last season.
In my view fashion promotion is the basic process of promoting or making the public aware of a product. The promotion of a product is important to the company involved because the way the product is advertised represents everything the brand stands for and if abused or used in the wrong way can either have a good or a bad effect on the brand. There are different types jobs/responsibilities involved in fashion promotion; from styling, marketing, public relations, press and journalism just to name a few- at the end of the day they all promote or feature a product that a company is trying to sell for example- the Vogue magazine wardrobe is full of free shoes, clothes, accessories all sent in by designers who all want their pieces/products to be seen by the public/their customer so as to make them aware of their latest designs to push and increase sales.