Fresh Fashion and
Textile design graduates Emalda Mbulo and
Suwilanji Katuka are founders of new brand ‘Aagust’. Having just finished the
course that I am currently studying I was very eager to hear their experiences
in setting up their own label.
Having worked for a slot to present at
Africa Fashion Week London, they describe their brand as “a combination of two
skills; tailoring and African based textile and print techniques like weaving,
which create versatile clothing full of personality”, the exponential exposure
from the show lead them to go on and win ‘Africa Fashion Week London Young
designer of the year award’.
This helped them secure an opportunity to
exhibit at London Fashion Week.
A very informal intimate seminar from the girls at Aagust. |
The coverage from both shows has opened new
doors for them and helped set out a pathway for their new business.
Getting a chance to view some of their
pieces up close and personal was really great. Their aesthetic is strong and
eclectic and really lends the ‘warrior’ theme well and appropriates it to both
men and women. They discussed
their influences, inspirations and even some of their setbacks too. Hearing
this type of advice and honesty from two ladies who were once in my position
and see them in the early stages of their business was really eye opening.
Showcasing their work at Africa Fashion Week London. Image Source |
Showcasing their work at Africa Fashion Week London. Image Source |
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